Hansgrohe
Hansgrohe entered the Indian market with a focus on bringing its globally recognised bathroom and showering solutions to a new and evolving consumer base. As a brand known for design, quality, and innovation, the requirement extended beyond communication to building a structured and scalable presence across retail, experience, and visibility, while establishing relevance in a market with different consumer behaviours and expectations.
Challenges
The requirement was to establish a strong and consistent presence across multiple touchpoints, including retail, dealer networks, and marketing communication, while ensuring the brand's global positioning translated effectively within the Indian context. This involved aligning product experience, visibility, and distribution in a way that could support both premium perception and wider accessibility.
Our Strategy
The approach focused on building the brand through a combination of experience, visibility, and network development. Retail and outlet experiences were designed to reflect the brand's emphasis on quality and innovation, while communication highlighted the sensory and functional benefits of the products through clear and relatable messaging. Alongside this, efforts were directed towards expanding presence across formats to support long-term growth.
Solution
We supported Hansgrohe's entry and expansion in India by working across multiple aspects of the business, including designing outlet experiences and retail spaces across more than 150 locations. This included contributing to the development of the dealer network across flagship outlets and prop shops. The work also extended to exhibitions and product showcases to build engagement and awareness, alongside executing above-the-line campaigns across print media and magazines to strengthen visibility. Through a combination of retail design, network expansion, and communication, the brand was able to build a structured and recognisable presence across Indian markets.
