Cheesiano Pizza
Cheesiano Pizza was inspired by a desire to do pizza differently. At a time when established brands dominated the category, the founders focused on freshness, quality ingredients, and the simple belief that the “feel” of a pizza matters as much as its taste. The brand embraces a youthful, approachable spirit built around healthy, hygienic ingredients and the everyday joy of sharing pizza. Its identity reflects this philosophy through a bright, lively visual language that feels cheerful, contemporary, and full of flavour.
Challenges
The pizza market had already drawn clear lines, with one brand dominating delivery and another shaping the dine-in experience. For a new entrant, finding space in this market was not simply about offering another pizza, but about building a brand that could sustain itself in a category where most independent pizza ventures struggled to last. Cheesiano needed a model that could serve to different customer habits while still feeling like one brand.
Our Strategy
Rather than committing to a single format, we structured the brand to bring not just the best of two worlds, but three store models — Express, Delivery, and Dine-in; allowing brand to respond to different ways people enjoy pizza. This allowed Cheesiano to address multiple dining occasions within one brand system: quick service for people on the move, delivery for convenience at home, and dine-in spaces for enjoying pizza in person.
Solution
We developed Cheesiano’s brand identity, including the logo and visual language that shaped its recognisable personality. The identity extended across packaging, marketing communication, and store environments, ensuring the experience felt consistent whether encountered online, through delivery, or inside the outlet. Alongside the brand’s creation, we also helped shape the outlet experience and led its franchise expansion journey as Cheesiano Pizza grew to over 25 locations, carrying the same identity across its outlets.
